{"title":"Protein","description":"\u003cdiv class=\"nzs-aiintro\"\u003e\n\u003cp\u003e\u003cstrong\u003eWe stock [[NZS_COUNT]] protein products across 16 brands, from whey concentrate and isolate to protein blends and bars. Names include Grenade, Dymatize, Nexus and MusclePharm. Prices start at single bars around $4.70 and run up to 2.27kg tubs near $260, with the best-value tubs working out to roughly 75c a serve.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat's the difference between whey concentrate and isolate?\u003c\/h3\u003e\n\u003cp\u003eIsolate is filtered further, so it packs more protein per scoop with less carbs, fat and lactose. Concentrate keeps a bit more of those and usually costs less per serve. If dairy sits fine with you, concentrate is the value pick; if you're watching lactose or chasing a leaner split, isolate is worth the extra.\u003c\/p\u003e\n\u003ch3\u003eHow much protein do I need each day?\u003c\/h3\u003e\n\u003cp\u003eCommon guidance sits around 1.6 to 2.2 grams per kilo of bodyweight a day, counting food and shakes together. Powder just tops up what your meals miss, so one or two scoops usually covers the gap. Work out your food first, then fill the rest.\u003c\/p\u003e\n\u003ch3\u003eWhich protein is best for building muscle?\u003c\/h3\u003e\n\u003cp\u003eFor most people any complete protein does the job, and your total daily intake matters more than the specific tub. Whey suits straight after training because it digests fast, while a blend or casein sits longer if you want something before bed. Pick a flavour and price you'll actually stick with.\u003c\/p\u003e\n\u003cp\u003eWant the full breakdown? \u003ca href=\"\/pages\/best-protein-powder-nz\"\u003eCompare every protein powder we stock\u003c\/a\u003e by type, protein per serve and price.\u003c\/p\u003e\n\u003cp class=\"nzs-aiintro-guides\"\u003eWorth a read before you buy: \u003ca href=\"\/blogs\/news\/best-whey-protein-nz\"\u003ewhat we stock and what it costs per serve\u003c\/a\u003e, \u003ca href=\"\/blogs\/news\/whey-isolate-vs-concentrate\"\u003eisolate vs concentrate in plain English\u003c\/a\u003e, and \u003ca href=\"\/blogs\/news\/protein-per-scoop-serving-sizes\"\u003ehow many grams you actually get per scoop\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"basic-supplements-isolate-new-2lb-908g-caramel-cold-brew","title":"Basic Supplements Isolate - Caramel Cold Brew, 908g (28 Serves)","description":"\u003cp\u003eBasic Isolate is whey stripped to its leanest form. Each serve delivers 26g of fast-absorbing whey protein isolate for just 110 calories, with 0g of fat and only 1g of sugar. It is filtered through Glanbia's cross-flow microfiltration to keep the protein high and the rest to a minimum.\u003c\/p\u003e\u003cp\u003eWhey isolate is the go-to when you want maximum protein with minimal everything else. The fast absorption makes it ideal straight after training, and the low fat, sugar and lactose make it easy to fit into a lean or cutting diet.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865408198,"sku":"BSU-I2CCB","price":94.46,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Isolate_2LB_Salted-Caramel-Cold-Brew_Front.png?v=1781671084"},{"product_id":"basic-supplements-isolate-new-2lb-908g-peanut-butter-cookie","title":"Basic Supplements Isolate - Peanut Butter Cookie, 908g (28 Serves)","description":"\u003cp\u003eBasic Isolate is whey stripped to its leanest form. Each serve delivers 26g of fast-absorbing whey protein isolate for just 110 calories, with 0g of fat and only 1g of sugar. It is filtered through Glanbia's cross-flow microfiltration to keep the protein high and the rest to a minimum.\u003c\/p\u003e\u003cp\u003eWhey isolate is the go-to when you want maximum protein with minimal everything else. The fast absorption makes it ideal straight after training, and the low fat, sugar and lactose make it easy to fit into a lean or cutting diet.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865473734,"sku":"BSU-I2PPC","price":94.46,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Isolate_2LB_Peanut-Butter-Cookie_Front.png?v=1781671085"},{"product_id":"basic-supplements-isolate-new-5lb-2-27kg-chocolate","title":"Basic Supplements Isolate - Chocolate, 2.27kg (72 Serves)","description":"\u003cp\u003eBasic Isolate is whey stripped to its leanest form. Each serve delivers 26g of fast-absorbing whey protein isolate for just 110 calories, with 0g of fat and only 1g of sugar. It is filtered through Glanbia's cross-flow microfiltration to keep the protein high and the rest to a minimum.\u003c\/p\u003e\u003cp\u003eWhey isolate is the go-to when you want maximum protein with minimal everything else. The fast absorption makes it ideal straight after training, and the low fat, sugar and lactose make it easy to fit into a lean or cutting diet.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865539270,"sku":"BSU-I5C","price":215.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Isolate_5LB_Chocolate_Front.png?v=1781671087"},{"product_id":"basic-supplements-isolate-new-5lb-2-27kg-caramel-cold-brew","title":"Basic Supplements Isolate - Caramel Cold Brew, 2.27kg (72 Serves)","description":"\u003cp\u003eBasic Isolate is whey stripped to its leanest form. Each serve delivers 26g of fast-absorbing whey protein isolate for just 110 calories, with 0g of fat and only 1g of sugar. It is filtered through Glanbia's cross-flow microfiltration to keep the protein high and the rest to a minimum.\u003c\/p\u003e\u003cp\u003eWhey isolate is the go-to when you want maximum protein with minimal everything else. The fast absorption makes it ideal straight after training, and the low fat, sugar and lactose make it easy to fit into a lean or cutting diet.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865604806,"sku":"BSU-I5CCB","price":215.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Isolate_5LB_Salted-Caramel-Cold-Brew_Front_dd20c5a1-e7f0-4c74-a9b7-44955033a3cd.png?v=1781671089"},{"product_id":"basic-supplements-isolate-new-5lb-2-27kg-peanut-butter-cookie","title":"Basic Supplements Isolate - Peanut Butter Cookie, 2.27kg (72 Serves)","description":"\u003cp\u003eBasic Isolate is whey stripped to its leanest form. Each serve delivers 26g of fast-absorbing whey protein isolate for just 110 calories, with 0g of fat and only 1g of sugar. It is filtered through Glanbia's cross-flow microfiltration to keep the protein high and the rest to a minimum.\u003c\/p\u003e\u003cp\u003eWhey isolate is the go-to when you want maximum protein with minimal everything else. The fast absorption makes it ideal straight after training, and the low fat, sugar and lactose make it easy to fit into a lean or cutting diet.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865670342,"sku":"BSU-I5PPC","price":215.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Isolate_5LB_Peanut-Butter-Cookie_Front_aec880cb-a0e3-437e-8dff-91c3c4b84616.png?v=1781671090"},{"product_id":"basic-supplements-beef-isolate-new-2lb-908g-cherry-cola","title":"Basic Supplements Beef Isolate - Cherry Cola, 908g (30 Serves)","description":"\u003cp\u003eBasic Beef Isolate is a clear, dairy-free protein that drinks more like a juice than a shake. Built on a hydrolyzed beef isolate complex, it delivers 27g of complete protein per serve with zero fat, zero sugar and barely any carbs. No milk, no lactose, no chalky aftertaste. Shake it with cold water and it mixes light and refreshing.\u003c\/p\u003e\u003cp\u003eBecause it is hydrolyzed and dairy-free, it is easy on the stomach and fast to digest, so it suits anyone who bloats on whey or wants a lighter way to hit their protein. It has all nine essential amino acids to support muscle repair and recovery.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865735878,"sku":"BSU-BI2CC","price":71.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Beef-ISO_2lb_Cherry-Cola_Front.png?v=1781671092"},{"product_id":"basic-supplements-beef-isolate-new-2lb-908g-strawbeery-breeze","title":"Basic Supplements Beef Isolate - Strawberry Breeze, 908g (30 Serves)","description":"\u003cp\u003eBasic Beef Isolate is a clear, dairy-free protein that drinks more like a juice than a shake. Built on a hydrolyzed beef isolate complex, it delivers 27g of complete protein per serve with zero fat, zero sugar and barely any carbs. No milk, no lactose, no chalky aftertaste. Shake it with cold water and it mixes light and refreshing.\u003c\/p\u003e\u003cp\u003eBecause it is hydrolyzed and dairy-free, it is easy on the stomach and fast to digest, so it suits anyone who bloats on whey or wants a lighter way to hit their protein. It has all nine essential amino acids to support muscle repair and recovery.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865768646,"sku":"BSU-BI2SB","price":71.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Beef-ISO_2lb_Strawberry-Breeze_Front.png?v=1781671093"},{"product_id":"basic-supplements-beef-isolate-new-2lb-908g-tropical-orange-mango","title":"Basic Supplements Beef Isolate - Tropical Orange Mango, 908g (30 Serves)","description":"\u003cp\u003eBasic Beef Isolate is a clear, dairy-free protein that drinks more like a juice than a shake. Built on a hydrolyzed beef isolate complex, it delivers 27g of complete protein per serve with zero fat, zero sugar and barely any carbs. No milk, no lactose, no chalky aftertaste. Shake it with cold water and it mixes light and refreshing.\u003c\/p\u003e\u003cp\u003eBecause it is hydrolyzed and dairy-free, it is easy on the stomach and fast to digest, so it suits anyone who bloats on whey or wants a lighter way to hit their protein. It has all nine essential amino acids to support muscle repair and recovery.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865834182,"sku":"BSU-BI2TOM","price":71.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Beef-ISO_2lb_Tropical-Orange-Mango_Front.png?v=1781671094"},{"product_id":"basic-supplements-beef-isolate-new-4lb-1-81kg-cherry-cola","title":"Basic Supplements Beef Isolate - Cherry Cola, 1.81kg (60 Serves)","description":"\u003cp\u003eBasic Beef Isolate is a clear, dairy-free protein that drinks more like a juice than a shake. Built on a hydrolyzed beef isolate complex, it delivers 27g of complete protein per serve with zero fat, zero sugar and barely any carbs. No milk, no lactose, no chalky aftertaste. Shake it with cold water and it mixes light and refreshing.\u003c\/p\u003e\u003cp\u003eBecause it is hydrolyzed and dairy-free, it is easy on the stomach and fast to digest, so it suits anyone who bloats on whey or wants a lighter way to hit their protein. It has all nine essential amino acids to support muscle repair and recovery.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865899718,"sku":"BSU-BI4CC","price":130.45,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Beef-ISO_4lb_Cherry-Cola_Front_908dad03-9b3c-4e28-a404-13482a29e0e1.png?v=1781671096"},{"product_id":"basic-supplements-mass-gainer-new-6lb-2-72kg-chocolate","title":"Basic Supplements Mass Gainer - Chocolate, 2.72kg (10 Serves)","description":"\u003cp\u003eBasic Mass Gainer is built for hard gainers: people who train hard, eat plenty and still struggle to put on size. Each loaded serve stacks 50g of protein on top of 190g of carbs for over 1,000 calories of fuel, so you can hit a surplus without forcing down endless meals.\u003c\/p\u003e\u003cp\u003eThis is not just sugar and maltodextrin. The carb base blends maltodextrin with sweet potato starch, quinoa and oat fibre, while the protein comes from a multi-source Glanbia whey and milk protein blend. Added MCTs, coconut and flaxseed powders round it out, and the formula is third-party tested with low heavy metals.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950865965254,"sku":"BSU-M6C","price":89.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Mass_6LB_Chocolate_Front.png?v=1781671097"},{"product_id":"basic-supplements-mass-gainer-new-6lb-2-72kg-vanilla","title":"Basic Supplements Mass Gainer - Vanilla, 2.72kg (10 Serves)","description":"\u003cp\u003eBasic Mass Gainer is built for hard gainers: people who train hard, eat plenty and still struggle to put on size. Each loaded serve stacks 50g of protein on top of 190g of carbs for over 1,000 calories of fuel, so you can hit a surplus without forcing down endless meals.\u003c\/p\u003e\u003cp\u003eThis is not just sugar and maltodextrin. The carb base blends maltodextrin with sweet potato starch, quinoa and oat fibre, while the protein comes from a multi-source Glanbia whey and milk protein blend. Added MCTs, coconut and flaxseed powders round it out, and the formula is third-party tested with low heavy metals.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950866030790,"sku":"BSU-M6V","price":89.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Mass_6LB_Vanilla_Front.png?v=1781671099"},{"product_id":"basic-supplements-mass-gainer-new-6lb-2-72kg-cookie-n-cream","title":"Basic Supplements Mass Gainer - Cookie N Cream, 2.72kg (10 Serves)","description":"\u003cp\u003eBasic Mass Gainer is built for hard gainers: people who train hard, eat plenty and still struggle to put on size. Each loaded serve stacks 50g of protein on top of 190g of carbs for over 1,000 calories of fuel, so you can hit a surplus without forcing down endless meals.\u003c\/p\u003e\u003cp\u003eThis is not just sugar and maltodextrin. The carb base blends maltodextrin with sweet potato starch, quinoa and oat fibre, while the protein comes from a multi-source Glanbia whey and milk protein blend. Added MCTs, coconut and flaxseed powders round it out, and the formula is third-party tested with low heavy metals.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950866063558,"sku":"BSU-M6CC","price":89.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Mass_6LB_Cookies-and-Cream_Front.png?v=1781671100"},{"product_id":"basic-supplements-mass-gainer-new-15lb-6-8kg-chocolate","title":"Basic Supplements Mass Gainer - Chocolate, 6.8kg (26 Serves)","description":"\u003cp\u003eBasic Mass Gainer is built for hard gainers: people who train hard, eat plenty and still struggle to put on size. Each loaded serve stacks 50g of protein on top of 190g of carbs for over 1,000 calories of fuel, so you can hit a surplus without forcing down endless meals.\u003c\/p\u003e\u003cp\u003eThis is not just sugar and maltodextrin. The carb base blends maltodextrin with sweet potato starch, quinoa and oat fibre, while the protein comes from a multi-source Glanbia whey and milk protein blend. Added MCTs, coconut and flaxseed powders round it out, and the formula is third-party tested with low heavy metals.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950866161862,"sku":"BSU-M12C","price":193.45,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Mass_15LB_Chocolate_Front_094c2fd6-39b1-4cb4-a301-da2df32a4b9d.png?v=1781671101"},{"product_id":"basic-supplements-mass-gainer-new-15lb-6-8kg-vanilla","title":"Basic Supplements Mass Gainer - Vanilla, 6.8kg (26 Serves)","description":"\u003cp\u003eBasic Mass Gainer is built for hard gainers: people who train hard, eat plenty and still struggle to put on size. Each loaded serve stacks 50g of protein on top of 190g of carbs for over 1,000 calories of fuel, so you can hit a surplus without forcing down endless meals.\u003c\/p\u003e\u003cp\u003eThis is not just sugar and maltodextrin. The carb base blends maltodextrin with sweet potato starch, quinoa and oat fibre, while the protein comes from a multi-source Glanbia whey and milk protein blend. Added MCTs, coconut and flaxseed powders round it out, and the formula is third-party tested with low heavy metals.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950866227398,"sku":"BSU-M12V","price":193.45,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Mass_15LB_Vanilla_Front_997be32e-5edf-4b7b-88e8-4c6e90277ab7.png?v=1781671103"},{"product_id":"basic-supplements-mass-gainer-new-15lb-6-8kg-cookie-n-cream","title":"Basic Supplements Mass Gainer - Cookie N Cream, 6.8kg (26 Serves)","description":"\u003cp\u003eBasic Mass Gainer is built for hard gainers: people who train hard, eat plenty and still struggle to put on size. Each loaded serve stacks 50g of protein on top of 190g of carbs for over 1,000 calories of fuel, so you can hit a surplus without forcing down endless meals.\u003c\/p\u003e\u003cp\u003eThis is not just sugar and maltodextrin. The carb base blends maltodextrin with sweet potato starch, quinoa and oat fibre, while the protein comes from a multi-source Glanbia whey and milk protein blend. Added MCTs, coconut and flaxseed powders round it out, and the formula is third-party tested with low heavy metals.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950866292934,"sku":"BSU-M12CC","price":193.45,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Mass_15LB_Cookies-and-Cream_Front.png?v=1781671104"},{"product_id":"basic-supplements-whey-2lb-908g-chocolate","title":"Basic Supplements Whey - Chocolate, 908g (25 Serves)","description":"\u003cp\u003eBasic Whey is a no-nonsense daily protein built on premium Glanbia-sourced whey. 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Every serve packs 25g of high-quality protein from a triple-whey blend of concentrate, isolate and hydrolysate, for a complete amino profile, plenty of BCAAs and just 3g of sugar.\u003c\/p\u003e\u003cp\u003eThe three-source blend gives you a mix of fast and steady digestion, so it works straight after training or as a between-meals protein hit. It is RBST-free, easy on the stomach and built to support muscle growth and recovery.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950866424006,"sku":"BSU-W2V","price":71.96,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Whey_2LB_Vanilla.png?v=1781671106"},{"product_id":"basic-supplements-whey-2lb-908g-blue-mashmellow","title":"Basic Supplements Whey - Blue Marshmallow, 908g (26 Serves)","description":"\u003cp\u003eBasic Whey is a no-nonsense daily protein built on premium Glanbia-sourced whey. Every serve packs 25g of high-quality protein from a triple-whey blend of concentrate, isolate and hydrolysate, for a complete amino profile, plenty of BCAAs and just 3g of sugar.\u003c\/p\u003e\u003cp\u003eThe three-source blend gives you a mix of fast and steady digestion, so it works straight after training or as a between-meals protein hit. It is RBST-free, easy on the stomach and built to support muscle growth and recovery.\u003c\/p\u003e","brand":"Basic Supplements","offers":[{"title":"Default Title","offer_id":45950866489542,"sku":"BSU-W2BMM","price":71.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2220\/6150\/files\/BasicSupplements_Whey_2LB_BlueMarshmallow.png?v=1781671107"},{"product_id":"basic-supplements-whey-2lb-908g-boston-cream-donut","title":"Basic Supplements Whey - Boston Cream Donut, 908g (26 Serves)","description":"\u003cp\u003eBasic Whey is a no-nonsense daily protein built on premium Glanbia-sourced whey. 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