The NZ Supps Journal

Straight Answers, No Bro-Science

Plain-English guides on what actually works, what does not, and why.

Grenade Caramel Chaos protein bar beside a gym bag on a desk

Grenade's story: from sports nutrition to protein bars

Grenade began in sports nutrition in 2010, built a prominent bar line and expanded into RTD shakes and spreads.

Sep 23, 2026 Read article

Grenade Caramel Chaos protein bar beside a gym bag on a desk

Grenade's story: from sports nutrition to protein bars

Grenade began in sports nutrition in 2010, built a prominent bar line and expanded into RTD shakes and...

The Story of C4: The Pre-Workout That Started It All

The Story of C4: The Pre-Workout That Started It All

The story of Cellucor's C4: the tub that made pre-workout mainstream and became the gateway scoop for a...

The Ghost Story: A Lifestyle Brand That Happened to Make Supplements

Ghost calls itself a lifestyle sports nutrition brand. Here is what its own story supports and how that...

The Alani Nu Story: How a Low-Cal Energy Drink Became a Cult

The Alani Nu story: flavours, community and energy

A grounded account of Alani Nu's flavour-led positioning, its founders and the 2025 Celsius acquisition, with the NZ...