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Cutting isn't just about losing weight. Anyone can drop weight. The goal is losing fat while keeping the muscle you worked for. Get that wrong and you end up smaller but soft, the dreaded "skinny fat".
Protein is the single biggest lever for getting it right.
It protects your muscle
In a deficit your body looks for energy anywhere it can, including muscle tissue. Eating enough protein, plus lifting, sends the signal to keep the muscle and tap the fat stores instead.
It keeps you full
Protein is the most filling of the three macros. A high-protein diet means fewer hunger pangs, which means you're far more likely to stick to the deficit instead of raiding the pantry at 9pm.
It barely costs you calories
A scoop of whey isolate is often around 110-130 calories for 25g of protein. That's a huge amount of muscle-protecting, hunger-killing protein for very little of your daily budget. Hard to beat when every calorie counts.
How much?
A common target on a cut is roughly 2g of protein per kg of bodyweight. Powder makes hitting that number realistic without force-feeding yourself chicken all day.
Shop Protein →- A deficit burns muscle too. Protein tells the body to keep it.
- High protein = fuller = a diet you can actually hold.
- Isolate gives big protein for tiny calories. Ideal on a cut.
- Aim for around 2g per kg bodyweight while cutting.
