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Informed Sport
Informed Choice
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Quick answer
Whey isolate is filtered further than concentrate, so it carries less lactose and a higher share of protein per gram, which is why it costs more. Concentrate keeps a little more of the natural carbs and fat from milk and is cheaper. Both give you 25 to 26.4 g of protein per scoop. Price and lactose are the real differences.
Isolate and concentrate are both whey. The difference is how far the whey is filtered after it comes off the milk. That one step changes the price, the lactose content and the macros around the protein, but not the protein per scoop by much. Here is what actually separates them, with real products and per-serve costs from our whey range. Prices are as at 24 September 2026.
| Type | Products in stock | Protein by weight | Carbs plus fat per serve | Price per 25 g protein |
|---|---|---|---|---|
| Blend | 6 | 63 to 81% | 3 to 8.5 g | $2.19 to $3.48 |
| Isolate | 4 | 78 to 82% | 1 to 2.6 g | $3.04 to $5.00 |
Concentrate: less filtered, cheaper, a bit more carbs and fat
Whey concentrate is the least processed form. It keeps more of the natural lactose, carbs and fat from the milk, which is part of why it tastes rich and mixes into a proper milkshake. It is also the cheapest to make, so it is the cheapest to buy. Most tubs labelled simply "whey" are a concentrate or a blend built on one. MusclePharm Combat 100% Whey is a blend at about $2.19 a serve, and Basic Supplements Whey and Cellucor C4 Pro Whey sit near $2.22 to $2.45, all for 25g of protein a scoop.
Isolate: filtered further, less lactose, higher protein share
Whey isolate is run through extra filtration that strips out most of the lactose and fat and lifts the protein share per gram. That is a composition fact, not a health claim: an isolate simply carries less lactose than a concentrate. It costs more because of the extra processing. Dymatize Iso 100 is an isolate listed under Informed Choice at about $3.58 a serve, Basic Supplements Isolate is $3.04 per 25 g of protein, and Ghost Clear Whey is a clear isolate at $5.00 a serve with 100 calories, zero sugar and zero fat.
Carbs plus fat per serve
Carbohydrate plus fat per serve from the label of the tub each name links to. Every serve here gives 25 to 26.4 g protein. Values printed as less than 1 g are counted as 1 g. 24 September 2026.
Blue rows are isolates. They sit at the lean end, and MusclePharm Combat 100% Whey is the leanest blend at 3 g.
A blend splits the difference
A lot of tubs are a blend, which mixes concentrate and isolate so you land between the two on both price and macros. You get most of the value of a concentrate with a slightly leaner profile than concentrate alone. If you are not fussed either way, a blend is usually the sensible middle. Check the Type column on the protein comparison table to see which tubs are blends.
The protein per scoop is closer than you think
Here is the part that surprises people: the protein per scoop is similar whichever you pick. In our range a concentrate blend like MusclePharm Combat gives 25g a scoop, and an isolate like Dymatize Iso 100 also gives 25g. The isolate delivers that 25g with less lactose and fat around it, and the concentrate delivers it for less money. You are not buying more protein with an isolate, you are buying a leaner, lower-lactose version of the same protein.
Protein by weight
Grams of protein per serve divided by the scoop weight, from the label of the tub each name links to. 24 September 2026.
Blue rows are isolates. A lean blend can sit close to an isolate, so read the panel, not just the word on the front.
Lactose is the other real difference
Beyond price, lactose is the thing people notice. Concentrate keeps more of the milk sugar, and isolate has most of it filtered out. That is a composition fact, not a health claim: a whey isolate simply contains less lactose per serve than a concentrate. If you know dairy sits fine with you, a concentrate or blend is the cheaper way to go. If you would rather a lower-lactose powder, the isolate rows are worth the extra dollar or two a serve.
If lactose is what matters most, our guide to protein powder for lactose intolerance compares isolate, clear whey and dairy-free options side by side.
Where hydrolysate fits
You will sometimes see a third word on the label: hydrolysate, or hydrolysed whey. This is whey that has been partly broken down already, and it usually sits on top of an isolate base. Some blends like Basic Supplements Whey list concentrate, isolate and hydrolysate together. For most people it is a minor point next to the isolate versus concentrate choice, so do not overthink it. Pick your type on price and lactose first, and treat hydrolysate as a nice extra rather than the deciding factor.
So which should you buy?
Buy a concentrate or blend if price per serve is your main concern, since it usually costs less per 25 g of protein than isolate. Buy an isolate if you prefer a lower-lactose powder or want the leanest macros around the protein. Neither is better as a protein, they are different points on the same filtration scale. If you are cutting and want the leanest option per calorie, the cutting picks guide lines them up, and the best whey guide ranks the lot by price per serve.
Four places to start, from the whey tubs in stock on 24 September 2026. Prices are per 25 g of protein, using the tub size with the most protein per dollar.
Everyday blend
- MusclePharm Combat 100% Whey
- 81% protein by weight, 3 g carbs plus fat a serve
- Tested for sport
Isolate for less
- Basic Supplements Isolate
- 82% protein by weight, 2 g carbs plus fat a serve
- 2.27 kg tub, 72 serves
Tested isolate
- Dymatize Iso 100
- 78% protein by weight, 2.5 g carbs plus fat a serve
- Pillar Performance Whey Protein Isolate is Informed Sport, which tests every batch ($4.19 per 25 g). See the tested for sport range
Light, clear drink
- Ghost Clear Whey Isolate
- 100 calories, 0 g fat and 0 g sugars a serve
Ready to compare live prices? The full protein comparison shows every whey we stock with type, protein per serve and price per serve in one table. Or browse the whey protein collection and filter by what matters to you.
Compare concentrate, isolate and blend options in our whey protein NZ range. Read the protein sources and nutrition panel for the exact flavour, then compare the serving size and available pack options.
