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Always read the label and use as directed. Supplementary to a balanced diet. One claim per customer.
Best Protein Powder NZ (2026): Whey, Isolate and Blends Compared
Protein powder is the simplest way to top up how much protein you eat in a day, and the right one depends on your budget, how well you handle dairy and the format you will actually stick with. We stock protein as powders, bars, ready to drink cans and protein water, from brands including Basic Supplements, Dymatize, Ghost, Grenade and Nexus. Across the protein range prices run from $5.08 to $264.85 as at 7 September 2026.
Quick answer
For most people the best protein powder is a whey concentrate or blend with about 25 g of protein a scoop, bought in the biggest tub you will finish. Let how you handle dairy decide the type, then compare price per 25 g of protein (prices at 24 September 2026):
- Dairy is fine: MusclePharm Combat 100% Whey 2.27kg works out at $2.19 per 25 g, and Basic Supplements Whey 2.27kg from $2.22.
- Dairy sits badly: Basic Supplements Isolate 2.27kg is $3.04 per 25 g, and Basic Supplements Beef Isolate 1.81kg, made from beef rather than milk, is $2.11.
- Plant based, not made from milk: Macro Mike Peanut Plant Protein 1kg is $3.50 per 25 g.
If you compete in drug-tested sport, start with the tested for sport range, which covers 8 of our protein lines.
Protein powder types compared
Tub price tells you little on its own, because scoop sizes and serves per tub differ between brands. Price per 25 g of protein puts every format on the same footing, so here is how the types in our protein powder range compare.
Protein and calories per serve as listed on each label. The price column uses each type's pack with the most protein per dollar, where the label lists protein. NZ Supps prices at 24 September 2026.
| Type | Protein per serve | Calories per serve | From per 25 g protein |
|---|---|---|---|
| Whey concentrate or blend | 25 to 26 g | 120 to 150 | $2.19 |
| Whey isolate | 25 to 26.4 g | 110 to 120 | $3.04 |
| Clear whey | 25 g | 100 | $5.00 |
| Beef isolate | 27 g | 110 | $2.11 |
| Plant | 20 to 25.7 g | 110 to 120 | $3.50 |
| Protein water powder | 24.3 g | 104 | $3.23 |
| Ready to drink (RTD) | 26 to 40 g | 173 (Grenade) | $5.21 |
| Protein bars | 17.3 to 21 g | 170 to 240 | $5.59 |
Whey and isolate
Whey concentrate costs less per serve and mixes thicker, while whey protein isolate is filtered further so it carries less lactose and less fat per scoop. If price is the deciding factor, concentrate does the job. If dairy sits badly with you or you want a thinner shake, isolate is worth the extra, and whey isolate vs concentrate walks through the difference.
Plant and dairy-free
Plant options are built on pea, rice and similar sources, so they taste earthier and mix a little grittier than whey. They suit you if dairy is off the table for diet or comfort reasons. One thing to know before you browse plant and vegan protein: Nexus Super Protein is collagen peptides rather than whey, so it behaves differently from a standard shake.
Collagen comes from animal sources, so it is not a plant protein. Plant powders in the range include Ghost Vegan Protein (20 to 21 g of protein a serve, depending on flavour), Pillar Performance Vegan Protein Isolate (20.5 g, and tested for sport) and Macro Mike Premium Almond Protein (21.2 to 23.7 g, depending on flavour).
Bars, RTDs and protein water
Protein bars and RTD protein cost more per gram of protein than a tub, but you can keep them in a bag and they need no shaker. Protein water is clearer and lighter than a milky shake, which some people prefer after training while others find it too thin.
What 25 g of protein costs, by format
Each format's pack with the most protein per dollar, priced per 25 g of protein. NZ Supps prices at 24 September 2026.
Blue bars need no shaker.
Powder needs a shaker bottle, but a tub of whey or beef isolate costs less than half as much per 25 g of protein as a bar or a ready to drink shake. Keep bars and RTDs for the days a shake is not practical.
How to choose
Work out how much protein you want across the day, then pick the format you will keep buying. Check the serve size and serves per tub on the label rather than the headline weight, since scoops differ between brands. If you are torn between two, buy the smaller size first and see how the flavour and mixability land.
Four common starting points, priced per 25 g of protein at 24 September 2026:
Everyday whey
Dairy is fine and value comes first.
- MusclePharm Combat 100% Whey, 25 g protein and 120 calories a scoop
- Basic Supplements Whey, 25 g protein and 130 calories a scoop
Easier on dairy
Isolate is filtered further, so it carries less lactose per scoop.
- Basic Supplements Isolate, 26 g protein and 110 calories
- Dymatize Iso 100, 25 g protein and 120 calories, tested for sport
No dairy
For vegan and dairy-free diets.
- Ghost Vegan Protein, 20 to 21 g protein a scoop
- Pillar Performance Vegan Protein Isolate, 20.5 g protein, tested for sport
No shaker
Protein you can keep in a bag or the car.
- MusclePharm Combat Ready RTD, 40 g protein per drink
- Grenade Protein Bar, 20 g protein and 214 calories a bar, tested for sport
If you find it hard to eat enough, a mass gainer adds calories as well as protein. Basic Supplements Mass Gainer carries 50 g of protein and 1,030 calories a serve, against 120 to 150 calories for a scoop of whey.
More help before you buy: work out how much protein you need per day, see the price per 25 g of protein, compared across every tub, or start with the protein powder guide for beginners. Goal guides cover the best protein powder for muscle gain and protein powder for women, and if flavour is what puts you off, the best tasting protein powder guide lists what customers reorder.
Use the comparisons in this guide to browse protein powder NZ. Check each product's protein source and serving size, then compare the current pack options before choosing a flavour for your routine.
Last updated 12 October 2026
Across the 200-plus protein products we stock, whey blends start around $2.31 a serve and lean whey isolates sit near $3.50 to $5.50, most landing 24 to 27g of protein per scoop. Isolate carries less lactose than concentrate, and blends split the difference on price. The table below compares every one.
Every protein we stock, compared
Showing 250 of 301 products in Protein. Prices and panel data pulled live from stock; per-serve cost is price divided by servings. Verify the panel on each product page before you buy.
Whey concentrate vs isolate vs blend
All three are whey, filtered to different points. Concentrate is the least processed and cheapest, so it keeps a little more of the natural carbs and fat from milk. Isolate is filtered further, which strips out most of the lactose and fat and lifts the protein share per gram. A blend mixes concentrate and isolate to land between the two on both price and macros. In our range most whey powders deliver 24 to 27g of protein per scoop whichever type you pick, so the real difference is price per serve and how lean the rest of the macros are. Check the Type column above.
Best value per serve right now
Sort by the $/serve column to see it plainly. The cheapest whey per serve is MusclePharm Combat 100% Whey at about $2.31 a serve for 25g of protein, with Basic Supplements Whey near $2.46 and Cellucor C4 Pro Whey around $2.50. Lean whey isolates cost more per serve, roughly $3.50 on Dymatize Iso 100 up to $5.50 on Ghost Clear Whey, for a similar 25g of protein with less lactose and fat. Big mass-gainer tubs read high per serve because a serving is two to three normal scoops.
Batch-tested and Informed Sport options
If you are drug-tested or just want third-party certified protein, the Batch-tested column flags every product carrying an Informed Sport or Informed Choice certification. In powders that currently covers Dymatize Iso 100, MusclePharm Combat, and both Pillar Performance isolates (whey and vegan). Certification means each batch is screened against the WADA banned list, which matters for competitive athletes and is a nice-to-have for everyone else.
How to choose by goal and budget
On a budget, a whey blend at $2.30 to $2.65 a serve gives you the most protein for your money. Want leaner macros or less lactose in the powder? An isolate carries less lactose and fat than a concentrate as a matter of filtration, so look to the Isolate rows. Dairy-free or vegan? Our plant protein range runs around 20g a serve from Ghost Vegan and Pillar Vegan Isolate. Drug-tested athlete? Start with the batch-tested rows. Match the Type and $/serve columns to whichever of those matters most to you.
Powder vs ready-to-drink
Powder is far cheaper per serve. Whey powders here start near $2.31 a serve, while RTD protein drinks run roughly $5.83 to $9.00 a serve for 17 to 40g of protein. You pay the premium for grab-and-go convenience and no shaker. If cost per gram of protein is the priority, powder wins every time. If you want it cold and ready in a fridge, the RTD range is there. Our RTD vs powder breakdown runs the numbers.
Protein powder FAQ
- What is the difference between whey isolate and concentrate?
Filtration. Concentrate is filtered less, so it is cheaper and keeps a little more of the natural carbs and fat from milk. Isolate is filtered further, which removes most of the lactose and fat and raises the protein share per gram. Both usually land 24 to 27g of protein per scoop in our range.
- How much protein is in one scoop?
Most whey powders we stock deliver 24 to 27g of protein per 30 to 37g scoop. Plant proteins sit closer to 20g. The exact figure is in the Protein/serve column above and on each product's nutrition panel.
- Which protein is cheapest per serve?
Whey blends are cheapest per serve. MusclePharm Combat 100% Whey works out around $2.31 a serve for 25g of protein, with Basic Supplements Whey and Cellucor C4 Pro Whey close behind. Sort the $/serve column to compare live prices.
- Do you stock batch-tested or Informed Sport protein?
Yes. Dymatize Iso 100, MusclePharm Combat and both Pillar Performance isolates carry Informed Sport or Informed Choice certification, meaning each batch is screened against the WADA banned list. They are flagged in the Batch-tested column.
- Do you have dairy-free or vegan protein?
Yes. Our plant protein range is dairy-free and vegan, running around 20g of protein a serve from Ghost Vegan Protein and Pillar Vegan Protein Isolate. A whey isolate also carries less lactose than a concentrate if you tolerate some dairy.
- Is isolate or a blend better value?
A blend is cheaper per serve and still gives you 24 to 27g of protein. An isolate costs more but carries less lactose and fat per scoop. Pick by budget and by how lean you want the rest of the macros, not by protein amount alone.










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